What is Image Optimization?

It is the process of delivering high-quality images in the right format, dimension, scale, and resolution while keeping the file size as small as possible.

The procedure of Image Optimization might look as complicated, but in reality, it is actually very simple these days. You can automatically compress photos by up to 80% without sacrificing image quality by using one of the several image optimization plugins and software like Picsmize. Images contain information in addition to the pixels we see on the screen. This data makes the image larger than it needs to be, resulting in longer load times as the user has to wait for the image to download. Since search engines consider page load speed when ranking pages, image optimization will help you improve your search engine optimization (SEO) rankings. As a result, you’ll save a lot of time, have a better user experience, and your site will be more visible.

How does Image Optimization work?

In simple terms, optimizing the image reduces the file size of the image depending on where it is used in your website by eliminating all unnecessary data that is saved inside the image.

Lossy and Lossless compression are the two types of compression we need to know about.

Lossy: When uncompressed, images saved in a lossy format will appear slightly different than the original file. Keep in mind that this can only be seen if you look very closely. Lossy compression is good for the web since images take up little memory but still look like the original.

Lossless: Images saved in lossless format keep all of the data required to recreate the original image. As a result, these images have a lot more data and, as a result, a much larger file size.

The main reason why image optimization is so critical is that 90% of most websites depend on graphics, which means there are a lot of image files. Leaving these images uncompressed and in the incorrect format will cause your web page to load much slower, resulting in a lower ranking and even a bad user experience.

Importance of Image Optimization:

To comprehend this, we must first understand how a website works. We know that the majority of websites are made up of photographs. These photos must be loaded in order for you to view a page on a website. However, if these photos aren’t configured, they’ll have two issues when it comes to loading.

Image resolution: Photos with a high resolution can take longer to load. So, to make photos load faster, you must resize and compress them without sacrificing quality, which is only possible with image optimization.

Image size: Let’s say you take a picture and upload it to a website. It has a resolution of 2400 x 1350 pixels. The measurements of the Internet server are 300 x 169 pixels. The load time would undoubtedly increase as a result of this situation.

1. Improves page speed:

Page load speed is the time it takes for a web page to fully load. It is dependent on several factors, including your website host as well as the layout and design of your website. The websites that load in less than 2 seconds are the most preferred by the users. Images are large files with a lot of information. They slow down your website and can even trigger loading problems if you don’t optimize them. As a result, optimizing your photos will improve the pace of your website. You can use any tools such as Picsmize to optimize your images. This will provide a faster experience for your website clients, resulting in more customers interacting with your products and services.

2. Boost user engagement:

Optimizing the images also provides you with another way to improve the user experience. A satisfied customer is not a myth, particularly for websites that have an excellent user experience. It may also be your website. All you have to do is optimize your website’s photos and page load speed, resulting in a better overall user experience. A consumer would spend more time on your website if it loads quickly on all devices. Many studies have found that consumers are more likely to abandon websites that load slowly. Slow-loading pages have a higher bounce rate than fast-loading pages, resulting in a poor user experience. For enhancing user experience, use image optimization tools and be a step ahead of others.

3. Upgrades SEO ranking:

Who doesn’t want their website pages to be at the top of the search results? One of the factors in this is the pace at which your website loads. Photos that have been optimized are an important part of your on-page SEO and can help complement your other SEO efforts. We can quickly become known and optimized for speed by optimizing our images. Google, like its users, dislikes slow loading websites. One of the ranking factors used by Google is speed. We gain favour in Google’s ranking system if our website loads quickly. As a result, image optimization is extremely important to rank higher.

Anyone can tell you that images for your website are essential, from a web guru to a casual Internet user. You know how photos can do more than just look nice; they can also increase the amount of traffic to your website. You don’t need advanced photography skills to get people to notice your website. To optimize your images, you just need a few tricks. To know those, click on the link below and read about “5 Must Know Guide of Website Image Optimize without Losing Quality”.