The objective of images on your website is much more than just to make your design look nice. Photos on your website are an integral part of the overall content. According to studies, people recall 80% of what they see and just 20% of what they read. These and other figures support the notion that photos are effective communication tools. Perhaps their most significant role is that they break down language barriers because they are universally understood. When used correctly, photos will help drive more traffic to your website, encourage social networking, and eventually help you achieve business goals like sales. Using images to illustrate or show what you are writing about in the same places on each page will help your visitors find what they are looking for more easily.

The following are the top five reasons why photographs are critical to your website’s success:

1. Better user experience:

Images are important on websites because they aim to catch the visitor’s attention. They have the ability to communicate complex messages in the blink of an eye. The site visitor can see the restaurant’s décor and some of its facilities by looking at a picture of the restaurant without having to read lengthy details right away.

Unlike filler photos, which are only used to make the web look good, relevant images improve the user experience. Relevant images convey a contextual message that satisfies a desire for information.

2. Improves SEO ranking:

The advantages of using photos for SEO are numerous. If the content is a true description of the image with some added keywords, it will appear in both web and image searches, increasing the chances of being found. The importance of image search for your website’s traffic cannot be overstated. You’re producing more content for search engines to index if you properly mark images with search-friendly metadata and captions. Your content would then appear in web search results as well as image searches. This effectively doubles the number of people who can find you.

3. The website gets more views:

When you have the right pictures on your website, your views nearly double. Since we are visual creatures, images not only draw our attention but also elicit emotions and pull us in. People are more likely to view and click on your website if it has attractive imagery. Visitors will be more likely to linger on the website and they will have a better chance of converting into an inquiry or sale. According to one study, web content with photographs receives 94% more views than pages without images. Images can help to enhance the user experience by making crucial details more digestible.

4. Bring your product/service to life:

Probably, you have heard the old saying that it’s easier to demonstrate than to say. Images on your website serve as storytellers, enabling website visitors to envision themselves using your product or service. Content is important for explaining your goods or services, but photos will help you make the best first impression. According to studies, the human brain can correctly distinguish images in as little as 100 milliseconds.

Having carefully selected photographs that represent your product and values is a crucial opportunity to quickly catch visitors’ attention even before they read a word of text. This same impact will help increase the company’s recall in the future. Images bring the product to life and allow visitors to envision and picture themselves using it. This increases your chances of making sales and promoting your brand.

To increase conversion rates, aim for images that reflect happy feelings and include people.

5. Fuel Social Media:

We are all aware of the importance of social media in today’s world. It has been identified that imagery has an effect on your status on all channels, and it is extremely relevant for all businesses nowadays. When it comes to spreading the word about your local business on social media, great pictures will help a lot. If you include photos in your social media posts, more people will engage with them because they elicit an emotional reaction, such as a “like,” “question,” or “share.” All these activities are important for promoting your company and attracting more visitors.

According to studies, having at least one picture on a profile leads to more Facebook shares. Another study suggests that social media posts with photographs have higher interaction rates than posts with just text. You should add buttons that lead to immediate upload to Facebook, Twitter, Pinterest, and other social networking sites, to make it simple for visitors to share your content. This would lead to getting the most social boost from your website photos.

Here are some of the facts which establish the fact that photos play important role in a website:

• In an e-commerce platform, 67 per cent of customers state the image quality of a product is “very significant” in deciding which product to buy.
• On Facebook, photo engagement averages 0.37 per cent, while text engagement averages 0.27 per cent (this translates to a 37 per cent higher level of engagement for photos over text).
• The total views of articles with photos increase by 94%.
• When a picture appears in local search results, 60% of consumers are more likely to consider a company.
• Incorporating a photo and a video into a news release boosts views by more than 45 per cent.

Concluding Note:

Images offer you a lot more options for attracting new tourists and increasing conversions. Images are beneficial because they elicit feelings, are simple to comprehend, and relay information more quickly than text. Use high-quality original pictures that show real locations, things, or beings instead of stock, low-quality, or filler photographs. Your business can gain a lot of traffic and conversions if you use photos effectively on your website.